PROGRAM STRUCTURE
 FACULTY : Liberal Arts
 LEVEL : Bachelor
 DEPARTMENT : Advertising
 PROGRAM : Communication

Click at course code for showing course description

 1      62 CREDITS
 1.1      14 CREDITS
 1.1.1      12 CREDITS
COURSE CODECOURSECREDITS
ART101 Art Appreciation
 Art Appreciation		4 (4-0-8)
CHI101 Chinese I
 Chinese I		4 (4-0-8)
FRN101 Elementary French I
 Elementary French I		4 (4-0-8)
GEM101 German I
 German I		4 (4-0-8)
GEO101 World Geography
 World Geography		4 (4-0-8)
HIS101 Thailand in Global Perspective
 Thailand in Global Perspective		4 (4-0-8)
HIS102 The Eastern and Western in Contemporary Perspective
 The Eastern and Western in Contemporary Perspective		4 (4-0-8)
HIS103 Asia in Global Perspective
 ทวีปเอเซียในเวทีโลก		4 (4-0-8)
HIS104 Western Civilization
 Western Civilization		4 (4-0-8)
ITL101 Italian I
 Italian I		4 (4-0-8)
JAP101 Japanese I
 Japanese I		4 (4-0-8)
KOR101 Korean I
 Korean I		4 (4-0-8)
MUS101 Music of World Cultures
 Music of World Cultures		4 (4-0-8)
PHI101 Introduction to Western Philosophy
 Introduction to Western Philosophy		4 (4-0-8)
SPN101 Spanish I
 Spanish I		4 (4-0-8)
THA101 Thai I
 Thai I		4 (4-0-8)

 1.1.2      2 CREDITS
COURSE CODECOURSECREDITS
BUS299 Professional Lectures
 Professional Lectures		1 (0-0-0)
LIB299 Social Service and Etiquette
 Social Service and Etiquette		1 (0-2-2)
PHE101 Football/Soccer
 ฟุตบอล		1 (0-2-2)
PHE102 Volleyball
 Volleyball		1 (0-2-2)
PHE103 Basketball
 บาสเกตบอล		1 (0-2-2)
PHE104 Badminton
 แบดมินตัน		1 (0-2-2)
PHE105 Sepak-Takraw
 Sepak-Takraw		1 (0-2-2)
PHE106 Swimming
 Swimming		1 (0-2-2)
PHE107 Tennis
 Tennis		1 (0-2-2)
PHE108 Track
 Track		1 (0-2-2)
PHE109 Table Tennis
 ปิงปอง		1 (0-2-2)
PHE110 Handball
 แฮนด์บอล		1 (0-2-2)
PHE111 Golf
 กอล์ฟ		1 (0-2-2)
PHE112 Judo
 Judo		1 (0-2-2)
PHE113 Squash
 Squash		1 (0-2-2)
PHE114 Beach Volleyball
 Beach Volleyball		1 (0-2-2)
PHE115 Pe-Tanque
 เปตอง		1 (0-2-2)
PHE116 Hockey
 ฮอกกี้		1 (1-2-6)
PHE117 Chair-Ball
 แชร์บอล		1 (0-2-2)
PHE118 Taekwondo
 Taekwondo		1 (0-2-2)
PHE119 Marsmanship
 Marsmanship		1 (--)
PHE120 Woodball
 Woodball		1 (1-1-3)
PHE121 Sailing
 Sailing		1 (0-2-2)
PHE122 Scuba Diving
 Scuba Diving		1 (0-2-2)
PHE123 Archery
 Archery		1 (1-1-3)
PHE124 Net-ball
 Net-ball		1 (0-2-2)
PHE125 Rhythmic Activities
 Rhythmic Activities		1 (1-1-3)
PHE126 Windsurfing
 Windsurfing		1 (0-2-2)
PHE127 Aerobics (Yoga)
 Aerobics (Yoga)		1 (0-2-2)
PHE132 Horse Riding
 Horse Riding		1 (0-2-2)
SOC299 Current Issues
 Current Issues		2 (4-0-8)

 1.2      8 CREDITS
COURSE CODECOURSECREDITS
ATH101 Introduction to Cultural Anthropology
 Introduction to Cultural Anthropology		4 (4-0-8)
BUS101 Professional Ethics
 Professional Ethics		4 (4-0-8)
ECO101 Sufficiency Economy
 Sufficiency Economy		4 (4-0-8)
POL103 Thai Government and Politics
 Thai Government and Politics		4 (4-0-8)
POL104 Issues in International Human Rights
 Issues in International Human Rights		4 (4-0-8)
PSY101 General Psychology
 จิตวิทยาทั่วไป		4 (4-0-8)
PSY102 Personality Development
 การพัฒนาบุคลิกภาพ		4 (4-0-8)
SOC101 People and Society
 มนุษย์และสังคม		4 (4-0-8)
SOC102 Drugs and Society
 Drugs and Society		4 (4-0-8)
SOC103 Sports and Society
 Sports and Society		4 (4-0-8)
SOC104 Comparative World Religions
 Comparative World Religions		4 (4-0-8)
SOC105 ASEAN Studies
 ASEAN Studies		4 (4-0-8)

 1.3      28 CREDITS
COURSE CODECOURSECREDITS
ENG101 College English I
 College English I		4 (4-0-8)
ENG102 College English II
 College English II		4 (4-0-8)
ENG103 College English III
 College English III		4 (4-0-8)
ESS011 English Study Skills I
 English Study Skills I		4 (0-0-0)
ESS012 English Study Skills II
 English Study Skills II		4 (4-0-8)
LEP003 Laurate English Program 3
 Laurate English Program 3		4 (4-0-8)
LEP004 Laurate English Program 4
 Laurate English Program 4		4 (4-0-8)

 1.4      12 CREDITS
COURSE CODECOURSECREDITS
MAT101 Basic Mathematics
 คณิตศาสตร์เบื้องต้น		4 (4-0-8)
MIS103 Computer Applications
 Computer Applications		4 (4-0-8)
SCI105 Environmental Science
 Environmental Science		4 (4-0-8)
STA101 Introduction to Statistics
 สถิติเบื้องต้น		4 (4-0-8)

 2      148 CREDITS
 2.1      44 CREDITS
COURSE CODECOURSECREDITS
BUS101 Professional Ethics
 Professional Ethics		4 (4-0-8)
ENG206 Academic Writing
 การเขียนเชิงวิชาการ		4 (4-0-8)
LIB203 Analytical Reading
 การอ่านเชิงวิเคราะห์		4 (4-0-8)
LIB213 Critical Thinking
 Critical Thinking		4 (4-0-8)
LIB214 Creative Thinking
 Creative Thinking		4 (4-0-8)
LIB300 Business Communication
 การสื่อสารเชิงธุรกิจ		4 (4-0-8)
MAS225 Introduction to Public Relations and Advertising
 Introduction to Public Relations and Advertising		4 (4-0-8)
MAS230 Fundamentals of Public Speaking
 Fundamentals of Public Speaking		4 (4-0-8)
MIS200 Information Technology
 Information Technology		4 (4-0-8)
SOC246 Research Methodology
 ระเบียบวิธีวิจัย		4 (4-0-8)

 2.2      44 CREDITS
COURSE CODECOURSECREDITS
ADV212 Principles of Advertising
 Principles of Advertising		4 (4-0-8)
ADV215 Photography for Advertising
 Photography for Advertising		4 (4-0-8)
ADV220 Consumer Behavior
 Consumer Behavior		4 (4-0-8)
ADV225 Creative Strategy for Advertising
 Creative Strategy for Advertising		4 (4-0-8)
ADV320 Advertising Production and Management
 Advertising Production and Management		4 (4-0-8)
ADV321 Integrated Marketing Communication
 Integrated Marketing Communication		4 (4-0-8)
ADV498 Special Project
 Special Project		4 (4-0-8)
MAS202 Introduction to Mass Media
 การสื่อสารมวลชนเบื้องต้น		4 (4-0-8)
MAS390 Law and Ethics for Mass Communication
 Law and Ethics for Mass Communication		4 (4-0-8)
MKT213 Principles of Marketing
 Principles of Marketing		4 (4-0-8)

 2.3      40 CREDITS
COURSE CODECOURSECREDITS
ADV232 Copy Writing
 Copy Writing		4 (4-0-8)
ADV340 New Media Advertising
 New Media Advertising		4 (4-0-8)
ADV372 Print Media Production
 Print Media Production		4 (4-0-8)
ADV386 Persuasive Communication
 Persuasive Communication		3 (4-0-8)
ADV390 Presentation Techniques
 Presentation Techniques		4 (4-0-8)
ADV422 Global Advertising
 Global Advertising		4 (4-0-8)
ADV427 TV Commercial Production
 TV Commercial Production		4 (4-0-8)
ADV442 Advertising and Society
 Advertising and Society		4 (4-0-8)
ADV460 Customer Relationship Management
 Customer Relationship Management		4 (4-0-8)
ADV463 Advertising Research
 Advertising Research		3 (4-0-8)
ADV470 Media Planning and Buying
 Media Planning and Buying		4 (4-0-8)
ADV474 Exhibition and Events
 Exhibition and Events		4 (4-0-8)
ITE346 Computer Animation
 Computer Animation		4 (2-2-5)

 2.4      12 CREDITS
COURSE CODECOURSECREDITS
ADV499 Internship
 Internship		12 (0-0-480)

 3      8 CREDITS
   
 
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