PROGRAM STRUCTURE
 FACULTY : Liberal Arts
 LEVEL : 
 DEPARTMENT : Advertising
 PROGRAM : 

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 1 General Education Courses    62 CREDITS
 1.1 Humanities    14 CREDITS
 1.1.1 Required Course    2 CREDITS
COURSE CODECOURSECREDITS
BUS299 Professional Lectures (Bilingual)
 Professional Lectures (Bilingual)		1 (1-1-3)
LIB299 Social Services and Etiquette(Bilingual)
 Social Services and Etiquette(Bilingual)		1 (0-2-2)
PHE101 Football/Soccer (Bilingual)
 Football/Soccer (Bilingual)		1 (1-1-3)
PHE102 Volleyball (Bilingual)
 Volleyball (Bilingual)		1 (1-1-3)
PHE103 Basketball (Bilingual)
 Basketball (Bilingual)		1 (1-1-3)
PHE104 Badminton (Bilingual)
 Badminton (Bilingual)		1 (1-1-3)
PHE105 Sepak-Takraw (Bilingual)
 Sepak-Takraw (Bilingual)		1 (1-1-3)
PHE106 Swimming (Bilingual)
 Swimming (Bilingual)		1 (1-1-3)
PHE107 Tennis (Bilingual)
 Tennis (Bilingual)		1 (1-1-3)
PHE108 Track (Bilingual)
 Track (Bilingual)		1 (1-1-3)
PHE109 Table Tennis (Bilingual)
 Table Tennis (Bilingual)		1 (1-1-3)
PHE110 Handball (Bilingual)
 Handball (Bilingual)		1 (1-1-3)
PHE111 Golf (Bilingual)
 Golf (Bilingual)		1 (1-1-3)
PHE112 Judo (Bilingual)
 Judo (Bilingual)		1 (1-1-3)
PHE113 Squash (Bilingual)
 Squash (Bilingual)		1 (1-1-3)
PHE114 Beach Volleyball (Bilingual)
 Beach Volleyball (Bilingual)		1 (1-1-3)
PHE115 Petanque (Bilingual)
 Petanque (Bilingual)		1 (1-1-3)
PHE116 Hockey (Bilingual)
 Hockey (Bilingual)		1 (1-1-3)
PHE117 Chair-ball (Bilingual)
 Chair-ball (Bilingual)		1 (1-1-3)
PHE118 Taekwondo (Bilingual)
 Taekwondo (Bilingual)		1 (1-1-3)
PHE119 Thai and International Boxing (Bilingual)
 Thai and International Boxing (Bilingual)		1 (1-1-3)
PHE120 Woodball (Bilingual)
 Woodball (Bilingual)		1 (1-1-3)
PHE121 Sailing (Bilingual)
 Sailing (Bilingual)		1 (1-1-3)
PHE122 Scuba Diving (Bilingual)
 Scuba Diving (Bilingual)		1 (1-1-3)
PHE123 Archery (Bilingual)
 Archery (Bilingual)		1 (1-1-3)
PHE124 Net-ball (Bilingual)
 Net-ball (Bilingual)		1 (1-1-3)
PHE125 Rhythmic Activities (Bilingual)
 Rhythmic Activities (Bilingual)		1 (1-1-3)
PHE126 Windsurfing (Bilingual)
 Windsurfing (Bilingual)		1 (1-1-3)
PHE127 Aerobics (Yoga)(Bilingual)
 Aerobics (Yoga)(Bilingual)		1 (1-1-3)
PHE132 Horse Riding (Bilingual)
 Horse Riding (Bilingual)		1 (1-1-3)
PHE133 Recreation and Camping (Bilingual)
 Recreation and Camping (Bilingual)		1 (1-1-3)
PHE134 Body Condition and Exercise for Health (Bilingual)
 Body Condition and Exercise for Health (Bilingual)		1 (1-1-3)
SOC299 Current Issues
 Current Issues		2 (4-0-8)

 1.1.2 Elective Course    12 CREDITS
COURSE CODECOURSECREDITS
ART101 Art Appreciation
 Art Appreciation		4 (4-0-8)
CHI101 Chinese I
 Chinese I		4 (4-0-8)
FRN101 Elementary French I
 Elementary French I		4 (4-0-8)
GEM101 German I
 German I		4 (4-0-8)
GEO101 World Geography
 World Geography		4 (4-0-8)
HIS101 Thailand in Global Perspective
 Thailand in Global Perspective		4 (4-0-8)
HIS102 The Eastern and Western in Contemporary Perspective
 The Eastern and Western in Contemporary Perspective		4 (4-0-8)
HIS103 Asia in Global Perspective
 ทวีปเอเซียในเวทีโลก		4 (4-0-8)
HIS104 Western Civilization
 Western Civilization		4 (4-0-8)
ITL101 Italian I
 Italian I		4 (4-0-8)
JAP101 Japanese I
 Japanese I		4 (4-0-8)
MUS101 Music of World Cultures
 Music of World Cultures		4 (4-0-8)
PHI101 Introduction to Western Philosophy
 Introduction to Western Philosophy		4 (4-0-8)
SPN101 Spanish I
 Spanish I		4 (4-0-8)
THA101 Thai I
 Thai I		4 (4-0-8)

 1.2 Social Sience    8 CREDITS
COURSE CODECOURSECREDITS
ATH101 Introduction to Cultural Anthropology
 Introduction to Cultural Anthropology		4 (4-0-8)
BUS101 Professional Ethics
 Professional Ethics		4 (4-0-8)
ECO101 Sufficiency Economy
 Sufficiency Economy		4 (4-0-8)
POL103 Thai Government and Politics
 Thai Government and Politics		4 (4-0-8)
POL104 Issues in International Human Rights
 Issues in International Human Rights		4 (4-0-8)
PSY101 General Psychology
 จิตวิทยาทั่วไป		4 (4-0-8)
PSY102 Personality Development
 การพัฒนาบุคลิกภาพ		4 (4-0-8)
SOC101 People and Society
 มนุษย์และสังคม		4 (4-0-8)
SOC102 Drugs and Society
 Drugs and Society		4 (4-0-8)
SOC103 Sports and Society
 Sports and Society		4 (4-0-8)
SOC104 Comparative World Religions
 Comparative World Religions		4 (4-0-8)
SOC105 ASEAN Studies
 ASEAN Studies		4 (4-0-8)

 1.3 Science and Mathematics    12 CREDITS
COURSE CODECOURSECREDITS
MAT101 Basic Mathematics
 คณิตศาสตร์เบื้องต้น		4 (4-0-8)
MIS103 Computer Applications
 Computer Applications		4 (4-0-8)
SCI105 Environmental Science
 Environmental Science		4 (4-0-8)
SCI200 Modern Science and Technology
 Modern Science and Technology		4 (4-0-8)
STA101 Introduction to Statistics
 สถิติเบื้องต้น		4 (4-0-8)

 1.4 Language    28 CREDITS
COURSE CODECOURSECREDITS
ACP011 Academic Preparation:English1
 Academic Preparation:English1		4 (4-0-8)
ACP012 Academic Preparation:English2
 Academic Preparation:English2		4 (4-0-8)
ACP021 Academic Preparation:English3
 Academic Preparation:English3		4 (4-0-8)
ACP022 Academic Preparation:English4
 Academic Preparation:English4		4 (4-0-8)
ENG101 College English I
 College English I		4 (4-0-8)
ENG102 College English II
 College English II		4 (4-0-8)
ENG103 College English III
 College English III		4 (4-0-8)

 2 Professional Core    140 CREDITS
 2.1 Advertising and Public Relation Core Courses    44 CREDITS
COURSE CODECOURSECREDITS
ADV220 Consumer Behavior
 Consumer Behavior		4 (4-0-8)
LIB390 Business Communication II
 Business Communication II		4 (4-0-8)
MAS204 Introduction to Communication Arts
 Introduction to Communication Arts		4 (4-0-8)
MAS215 Introduction to Photography
 Introduction to Photography		4 (4-0-8)
MAS225 Introduction to Public Relations and Advertising
 Introduction to Public Relations and Advertising		4 (4-0-8)
MAS226 Introduction to Journalism
 Introduction to Journalism		4 (4-0-8)
MAS230 Fundamentals of Public Speaking
 Fundamentals of Public Speaking		4 (4-0-8)
MAS234 Writing and Editing for Media
 Writing and Editing for Media		4 (4-0-8)
MAS245 Media Trends
 Media Trends		4 (4-0-8)
MAS378 Media Presentation/Performance
 Media Presentation/Performance		4 (4-0-8)
MAS386 Persuasive Communication
 Persuasive Communication		4 (4-0-8)

 2.2 Advertising and Public Relation Requisites    44 CREDITS
COURSE CODECOURSECREDITS
ADV213 Principles of Advertising and Public Relations
 Principles of Advertising and Public Relations		4 (4-0-8)
ADV225 Creative Strategy for Advertising
 Creative Strategy for Advertising		4 (4-0-8)
ADV232 Copy Writing
 Copy Writing		4 (4-0-8)
ADV261 Public Relations Writing
 Public Relations Writing		4 (4-0-8)
ADV318 Strategic Communication Planning
 Strategic Communication Planning		4 (4-0-8)
ADV320 Advertising Production and Management
 Advertising Production and Management		4 (4-0-8)
ADV321 Integrated Marketing Communication
 Integrated Marketing Communication		4 (4-0-8)
ADV326 Principles of Marketing Communication
 Principles of Marketing Communication		4 (4-0-8)
ADV498 Special Project
 Special Project		4 (4-0-8)
ENG430 Cross-Cultural Communication
 Cross-Cultural Communication		4 (4-0-8)
MAS390 Law and Ethics for Mass Communication
 Law and Ethics for Mass Communication		4 (4-0-8)

 2.3 Advertising and Public Relation Electives    40 CREDITS
COURSE CODECOURSECREDITS
ADV215 Photography for Advertising
 Photography for Advertising		4 (4-0-8)
ADV328 Brand Communication
 Brand Communication		4 (4-0-8)
ADV340 New Media Advertising
 New Media Advertising		4 (4-0-8)
ADV372 Print Media Production
 Print Media Production		4 (4-0-8)
ADV422 Global Advertising
 Global Advertising		4 (4-0-8)
ADV427 TV Commercial Production
 TV Commercial Production		4 (4-0-8)
ADV456 Campaign Analysis and Evaluation
 Campaign Analysis and Evaluation		4 (4-0-8)
ADV459 Media Relations
 Media Relations		4 (4-0-8)
ADV460 Customer Relationship Management
 Customer Relationship Management		4 (4-0-8)
ADV469 Advertising and Public Relations Research
 Advertising and Public Relations Research		4 (4-0-8)
ADV470 Media Planning and Buying
 Media Planning and Buying		4 (4-0-8)
ADV474 Exhibition and Events
 Exhibition and Events		4 (4-0-8)
MAS350 Crisis Communication
 Crisis Communication		4 (4-0-8)

 3 Internship    12 CREDITS
COURSE CODECOURSECREDITS
ADV499 Internship
 Internship		12 (0-0-480)

 4 Free Electives    8 CREDITS
   
 
        Contact the Registrar's Office: Department of Student Records (Registrar)